Privacy policy

Last updated: 19 August 2026

elanliving.co operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

elanliving.co is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.

  • Financial information, including credit card, debit card and financial account numbers, payment-card information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including the items you view, place in your basket, add to your wishlist or purchase, return, exchange or cancel, as well as your previous transactions.

  • Communications with us, including the information you include when contacting us, such as when submitting a customer-support enquiry.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information regarding your interaction with the Services and how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.

  • Automatically through the Services, including from your device when you use our products or services, visit our website, or through the use of cookies and similar technologies.

  • From our service providers, including when we engage them to provide technology or services and they collect or process personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Tailoring and Improving the Services

We use your personal information to provide you with the Services, including to:

  • Perform our contract with you.

  • Process payments.

  • Fulfil and deliver orders.

  • Remember your preferences and items you are interested in.

  • Send notifications relating to your order or account.

  • Process purchases, returns, exchanges or other transactions.

  • Create, maintain and manage your account.

  • Arrange shipping.

  • Facilitate returns and exchanges.

  • Enable you to submit reviews.

  • Improve and personalise your shopping experience.

  • Recommend products related to your interests or previous purchases.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as:

  • Sending marketing, advertising and promotional communications by email, text message or post.

  • Showing online advertisements for products or services on our website or other websites.

  • Personalising advertisements based on products you have viewed, purchased or added to your basket.

  • Measuring the effectiveness of our marketing and advertising.

Where required by law, we will obtain your consent before sending marketing communications or using non-essential cookies for personalised advertising.

Security and Fraud Prevention

We use your personal information to:

  • Authenticate your account.

  • Provide a secure payment and shopping experience.

  • Detect, investigate and take action regarding potentially fraudulent, illegal, unsafe or malicious activity.

  • Protect our customers, business and Services.

  • Secure our website and systems.

If you choose to create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password or other access details with anyone else.

Communicating With You

We use your personal information to:

  • Provide customer support.

  • Respond to your questions and requests.

  • Provide effective services.

  • Send important information relating to your orders or account.

  • Maintain our business relationship with you.

Legal Reasons

We may use personal information to:

  • Comply with applicable laws and legal obligations.

  • Respond to valid legal processes and lawful requests from law-enforcement agencies, courts or government authorities.

  • Investigate or participate in potential or actual legal proceedings.

  • Establish, exercise or defend legal claims.

  • Enforce or investigate potential violations of our Terms of Service or other policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy.

These circumstances may include:

  • With Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

  • With business and marketing partners that provide marketing services or help us advertise to you.

  • When you direct, request or consent to our disclosure of information to a third party, such as when information must be shared to deliver an order or when you use a social-media widget or login integration.

  • With professional advisers such as accountants, insurers or legal advisers where necessary.

  • In connection with a business transaction, such as the sale, transfer or reorganisation of all or part of our business.

  • To comply with applicable legal obligations, including responding to court orders, search warrants or similar lawful requests.

  • To enforce our Terms of Service or other policies.

  • To protect or defend the Services, our rights, our customers or other people.

For example, we use Shopify to support personalised advertising through third-party services based on online activity with different merchants and websites.

Depending on where you reside, you may have the right to direct us not to share information for targeted advertising.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services.

Information you submit through the Services will be transmitted to and shared with Shopify and other service providers. These organisations may be located in countries outside the United Kingdom.

To help protect, develop and improve our business, we may use Shopify features that incorporate information obtained from your interactions with our store, Shopify and other merchants.

When Shopify processes personal information for its own purposes, Shopify is responsible for that processing, including responding to requests to exercise rights relating to that information.

To learn more about how Shopify uses personal information and the rights available to you, please read the Shopify Consumer Privacy Policy.

You may also use the Shopify Privacy Portal to exercise certain rights relating to information processed by Shopify.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow a link to a website that is not controlled by us, you should review its privacy policy, security information and terms and conditions.

We do not control and are not responsible for the privacy, security, accuracy or reliability of third-party websites or services.

Information you provide in public or semi-public areas, including information posted on third-party social-media platforms, may be visible to other users and may be used by those third parties.

Including a link to a third-party website does not necessarily mean that we endorse that website, its content or its operator.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information directly from children.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details below so that we can investigate and, where appropriate, delete the information.

Security and Retention of Your Information

We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no security system is completely secure, and we cannot guarantee absolute security.

Information transmitted over the internet may not always be secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on factors including whether we need it to:

  • Maintain your account.

  • Provide the Services.

  • Fulfil an order.

  • Meet tax, accounting or other legal obligations.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce our contracts and policies.

When personal information is no longer required, we will delete it, anonymise it or securely restrict its use where deletion is not immediately possible.

Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the website, remember your preferences, understand how visitors use the Services, prevent fraud and, where permitted, provide personalised advertising.

Some cookies are strictly necessary for the website and checkout to function.

Where required by law, analytics, advertising and other non-essential cookies will be used only with your consent.

You can manage available cookie choices using the cookie-consent controls displayed on our website. You can also adjust your browser settings to block or delete cookies, although doing so may affect the functionality of the website or checkout.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right of access: You may request access to personal information we hold about you.

  • Right to deletion: You may request that we delete personal information we hold about you in certain circumstances.

  • Right to correction: You may request that we correct inaccurate or incomplete personal information.

  • Right to portability: You may request a copy of certain personal information in a portable format or ask us to transfer it to another organisation where applicable.

  • Right to object: You may object to certain processing of your personal information.

  • Right to restrict processing: You may ask us to restrict how we use your personal information in certain circumstances.

  • Right to withdraw consent: Where we rely on consent, you may withdraw your consent at any time. This will not affect the lawfulness of processing carried out before consent was withdrawn.

  • Right to object to direct marketing: You may object at any time to the use of your personal information for direct marketing.

You may exercise your rights by contacting us using the details below.

These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted by law.

We may need to verify your identity before processing a request. Where permitted, you may authorise another person to submit a request on your behalf, but we may require evidence of their authority and may need to verify your identity directly.

We will not discriminate against you for exercising your data-protection rights.

We will respond within the period required by applicable law.

Managing Communication Preferences

We may send promotional emails where you have consented or where otherwise permitted by law.

You can opt out at any time by selecting the unsubscribe option included in our promotional emails or by contacting support@elanliving.co.

If you unsubscribe from marketing, we may still send non-promotional communications relating to your account, orders, deliveries, returns or other transactions.

Complaints

If you have a complaint about how we collect or use your personal information, please contact us first using the details below so we can investigate and attempt to resolve your concern.

You also have the right to complain to the Information Commissioner’s Office, the UK data-protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113
Website: ico.org.uk/make-a-complaint

International Transfers

We may transfer, store or process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will use an appropriate protection recognised under applicable data-protection law.

These protections may include:

  • Transferring information to a country covered by UK adequacy regulations.

  • Using the UK International Data Transfer Agreement.

  • Using an approved UK Addendum to standard contractual clauses.

  • Relying on another legally recognised transfer safeguard.

You may contact us if you would like more information about the safeguards relevant to your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, practices, technology or legal obligations.

We will publish the revised Privacy Policy on this page and update the “Last updated” date.

Where required by law, we will provide additional notice of significant changes.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any rights available to you, please contact:

Elan Living
Elms Farm, Viking Business Park
2 Caxton Road
Bedford
MK41 0LF
United Kingdom

Email: support@elanliving.co
Telephone: +44 7864 887911

We aim to respond to all enquiries within 24–48 hours.

For the purposes of applicable data-protection law, elanliving.co is the data controller responsible for the personal information described in this Privacy Policy.